This is a picture of some Lance crackers, specifically Toast-Chee, the most common and well known variety. Note the color of these crackers.
This is Lance.
And this is Lance's signature pokemon, Dragonite. Again, note the color.
That's correct, ladies and gentlemen: Both Toast-Chee crackers and Dragonite are, in fact, orange! And both are strongly associated with Lances! Coincidence? I THINK NOT!
Thank you for your attention.